We dream of a society that empowers humans to leverage their creativity for personal and collective achievement.
The dawn of the creative society
For the past 30 years, the school-work-retirement model has been the norm. Higher education was the best way to secure a job at a large company, where people would then spend half of their lives “building a career.” Easy lending, provided by complicit banking institutions, made it possible to own stuff (a dishwasher, two cars, three TVs, etc.). All these goods were manufactured by the same corporations that gave us a paycheck — the proxy for a comfortable, reassuring life.
Our world was shaped by a handful of corporations, and people were mostly happy with that. Entrepreneurs, on the other hand, were a rare breed – the only ones discontent with this status quo.
When the Great Recession hit in the late 2000s, every kid and young adult witnessed their parents getting the axe while these corporations prioritised profitability. Not that “reassuring” after all.
Distrustful of corporations, the younger generations naturally grew tired of seeing their lives disrupted by economic downturns and ongoing conflicts around the world. On top of that, they were inheriting a trashed planet. They now had to fend for themselves by improving their relationship with work, hierarchy and social organisation.
We see this paradigm shift as the birth of the creative society — a place where every individual is an entrepreneur with the power to leverage his or her creativity for personal and collective achievement.
We live in a world that is easier to change
As technology forges ahead, the way we communicate, work and live is changing for good.
We believe there are three forces driving this change: automation, connectivity and decentralisation.
Automation of low skills and repetitive tasks has afforded us more time to devote to creativity, connectivity has made information accessible to anyone with an internet connection and decentralisation has balanced the power that is in the hands of a few and transferred it to the people.
Today, we have the freedom, flexibility and independence to choose freelance work over a full-time job; to become an influencer with the power to overturn the relationship between traditional brands and customers; to share goods and services through collaborative platforms; and, ultimately, to rethink our relationship with consumerism.
Today’s entrepreneurs are leading the way
Visionary founders are the ambassadors of the creative society. They see the world through a different lens and express their personal vision through building startups.
These creative minds are automating tedious work, connecting people, making education accessible to everyone, building tomorrow’s citizen-centric cities, improving healthcare and creating patterns for sustainable consumption. If successful, not only will they achieve self-fulfillment, but they will also make the world a better place.
Our role as a VC is to back these forward-looking entrepreneurs as they turn their vision into reality.
Five areas where we see the biggest opportunities
The cities we live in today have been tailored to concepts (car ownership, high transportation costs and urban business clusters), which are quickly disappearing. The cities of the future will be people-centric, sustainable and focused on our well-being. We expect to see revolutionary new concepts and services appear in the coming years, affecting how we live, shop, eat and have fun.
We want to empower the minds that are building better cities for tomorrow.
A surging demand for transparency, sustainability and convenience has completely upended the traditional patterns of production, distribution and communication. We are betting on leaders who understand the major drivers behind the transformation of everyday consumption and focus on delivering perfect customer experiences.
The dislocation between old and new jobs has started, making skills learnt continuously outdated. We expect to see entrepreneurs take a big role in redefining our educational systems. Knowledge should be accessible to everyone — at any stage in life.
Digitisation and big data are improving healthcare and reducing medical costs. We are on the lookout for startups that are transforming the industry to make healthcare more accessible and affordable.
Automation will ultimately eliminate cumbersome tasks and leave instead the most creative roles to humans. We want to invest in companies that are accelerating this trend, which is freeing people’s minds to unlock higher levels of creativity.
What to expect from us
We are pushing forward the entrepreneurial minds that are shaping tomorrow’s society, providing them with trust, support and inspiration.
We are a thesis-driven fund with a quick decision-making process. This allows us to efficiently decide whether to fund a project. Not only do we keep our investment processes short, but we also keep our legal doc simple to save time for what really matters.
We have all held operating, management and entrepreneurial positions, which have enabled us to gain knowledge on a range of industries and topics. Today, we only invest in companies that have a broader vision and where we have a solid buy on the endgame. But while we do have strong opinions, we always keep in mind that greatness comes in many shapes.
We speak the same language as founders. Our role is to help, not take over. We see ourselves as a sparring partner and will be there at every step — whether it’s to meet a new hire or to discuss pricing options. Once we commit, we are in it for the long haul.